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DEFRA Announcement, 4 September 2014
All of the recommendations in the Elliott report on food integrity and assurance of food supply networks have been accepted by the government, Environment Secretary Elizabeth Truss announced today.
This includes the establishment of a new Food Crime Unit, which the Environment Secretary said would strengthen consumer confidence in Britain’s high quality food.
British food has a world renowned reputation and the government wants to strengthen this to ensure families have confidence in the food that they buy. Shoppers should be able to understand where their food comes from and be protected from food fraudsters.
The new Food Crime Unit is one of a number of improvements the government is taking to ensure consumers have absolute confidence in the produce they purchase.
Professor Elliott’s review examines ways to prevent food fraud incidents from happening. It also looked into how to improve the culture of our food supply chain to support industry taking effective responsibility for the traceability of their products, support local authorities target enforcement activity based on risk and ensure consumers have an increased understanding of where their food comes from.
Speaking as the government published its full response to Professor Elliott’s report, Environment Secretary Elizabeth Truss said:
“We’re taking action to make sure that families can have absolute confidence in the food that they buy. When a shopper picks something up from a supermarket shelf it should be exactly what it says on the label, and we’ll crack down on food fraudsters trying to con British consumers.
“As well as keeping up confidence here, we need to protect the great reputation of our food abroad. We’ve been opening up even more export markets, which will grow our economy, provide jobs, and support the government’s long-term economic plan.
“The action we’re taking gives more power to consumers - meaning they’ve got better labelling on food, better education about where their food comes from, and better, locally-sourced food in schools and hospitals.”
The horsemeat fraud incident highlighted the importance of having transparency about the source of food products. Consumers made clear that they wanted assurance that what they are buying is what it says it is. Immediately after the incident consumers increasingly chose British food, with an increase of 10% in British beef on sale in UK retailers.
The government has taken further action to make sure consumers know where their food is coming from and ensure consumer confidence through:
The government has also taken action to empower consumers to understand where their food comes from through:
Food and drink is our largest manufacturing industry and the integrity of the food supply chains is important for the credibility of our exports, our domestic economy and consumers. The government and industry have taken action to improve our reputation through:
This demonstrates the effectiveness of the action taken to assure supply chains and protect consumers.